The most anticipated night on the Australian music industry calendar, the 31st annual ARIA Awards is set to take place on Tuesday 28th November, and guests will be enjoying some of Accolade’s finest brands as part of an official wine partnership.
This exciting sponsorship will allow more than 1,000 celebrities and guests to sample premium wines from Hardys and Grant Burge, as well as sparkling favourites from House of Arras, Croser and Yarra Social.
Chris Flaherty, General Manager Australia, New Zealand & Pacific for Accolade Wines, said that this partnership provides an opportunity to celebrate the best of Australian music with the best of Australian wines.
“The breadth of our premium portfolio which also includes one of Australia’s most awarded sparkling wine brands, House of Arras, means that our wines accompany many occasions and celebrations – and the ARIAs is no different. It’s an exciting night for music fans and we look forward to supporting all of the finalists,” he said.
The ARIAs is the flagship event on the Australian music calendar – a celebration of all that is great in local music.
The sparkling wine sponsorship will be leveraged through two main activations. The main one will be on the Sky Terrace with the ‘Yarra Social Garden Bar’. Existing structures and furniture will be re-branded with Yarra Social colours and branding. The staff at the Star will be provided with Yarra Social aprons and t-shirts to wear. There will also be a creative Boomerang Booth where guests can sit on a Yarra Social swing and capture their own user generated content to generate and amplify social chatter.
In the foyer of the Darling Hotel where celebrities and musicians congregate before setting off for the red carpet, guests will be served Croser. The activation here includes the creation of a three metre tall ARIA award constructed from Croser NV bottles. The structure will allow attendees to pose and be photographed with an ARIA of their own while holding a glass of Croser NV.
To create consumer excitement around the ARIAs sponsorship, a social competition on the Yarra Burn Facebook page will give one lucky person the chance to win two General Public tickets to attend this not-to- be missed night with a stellar line-up of artists all performing live.
Join the conversation at www.facebook.com/yarraburn
About Accolade Wines
Headquartered in Australia, Accolade Wines is Australia’s largest wine company by volume and the fifth largest globally, delivering approximately 38 million cases to over 140 countries annually. Accolade is a world leading provider of premium, mainstream and value wines and was the first wine company to have a footprint in all major New World wine regions. The company draws on a proud heritage with the first grapes treaded in 1853 at Hardys winery. With three of the top 10 wine brands in the UK, and two of the top ten in Australia, Accolade’s enviable portfolio is led by Hardys and includes St Hallett, Petaluma, House of Arras, Houghton, Grant Burge Wines and Banrock Station (Australia), Waipara Hills and Mud House (New Zealand), Geyser Peak and Echo Falls (United States), Kumala & Flagstone (South Africa), and Viña Anakena (Chile).
Croser has always been crafted according to traditional sparkling wine techniques. Years of skill and dedication are poured into each individual bottle, meaning that, when your special moment arrives and your passions become your accomplishments, the wine is just as ready to celebrate as you are. Sourced from the Adelaide Hills, all fruit is handpicked. One of Australia’s most sophisticated sparkling wines.
About Yarra Social
Yarra Social is a new sparkling wine from Yarra Burn. Designed for summer – fresh, approachable and easy drinking, celebrating the everyday. It has strawberry and citrus flavours, with a crisp, clean finish. Yarra Social – it’s where we meet.
About the ARIAs
The very first ARIA awards were held in 1987 and hosted by Sir Elton John where winners included INXS, Crowded House and John Farnham. Since that time the ARIA Awards have developed into Australia’s pinnacle awards ceremony, forging careers and playing host to countless memorable moments and performances.