Wednesday 8 March 2017 – Accolade Wines today announced the appointment of Ade McKeon as Accolade Wines’ new General Manager, United Kingdom & Ireland (UKIR), effective today. He replaces outgoing General Manager, Rob Harrison who has signalled his intention to leave the company to pursue alternate career opportunities at the end of this financial year, providing a three month period for a smooth leadership transition.

Mr McKeon joins Accolade Wines with a wealth of drinks industry experience behind him, holding various strategic marketing, sales and general management roles at such wine brands as Ernest & Julio Gallo, Canandaigua Wine Company, Southcorp and Constellation Wines. Most recently, Mr McKeon had four years with ASDA in commercial and brand leadership roles, followed by two years as Trading Director leading the trading integration of the Booker Retail Partners acquisition of Musgrave Retail Partners.

Based in Weybridge, reporting directly to the CEO, Mr McKeon is responsible for the continued leadership and business growth of the Accolade Wines portfolio.
Accolade Wines CEO, Michael East, commented: ‘Ade is a natural fit for Accolade Wines, bringing exceptional customer relationships and deep commercial understanding of our industry. I am delighted to have Ade as part of the Accolade Wines executive team. I would like to thank Rob for all his contributions to Accolade Wines and wish him well with his future endeavours’.

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